On-page SEO encompasses all the elements directly within your website page that search engines consider when ranking it for relevant searches. Here are some core aspects to focus on:
- Target Keyword: Naturally incorporate your target keyword and related terms throughout the content, but avoid keyword stuffing.
- Quality & Relevance: Provide valuable, informative, and relevant content that satisfies users’ search intent.
- Structure: Use clear headings, subheadings, and short paragraphs for easy readability.
- Title Tag & Meta Description: Craft compelling titles and meta descriptions that include your target keyword and accurately reflect the page content.
- Header Tags (H1, H2, etc.): Structure your content using relevant header tags to guide readers and search engines.
- Image Optimization: Use descriptive alt text for images, including relevant keywords.
- Mobile-friendliness: Ensure your page is optimized for mobile devices, as most searches occur on smartphones.
- Internal Linking: Link to relevant pages within your website to improve navigation and spread link juice.
- Page Speed: Optimize page loading speed for a better user experience and search engine ranking.
- Structured Data: Implement schema markup to provide additional information about your content to search engines.
Go beyond just including your target keyword. Understand the search intent behind the keyword and tailor your content to answer the user’s specific question or need. Research and utilize relevant entities (brands, people, places, things) related to your topic and link to authoritative sources where appropriate. This establishes expertise and context.
Remember, on-page SEO is just one part of the equation. Consider off-page SEO strategies like building backlinks and engaging in online communities to improve your website’s authority and visibility further.